Privacy policy

We care about your privacy. Here we describe what personal data we collect when you visit or shop at Tangled Sweden's online store, why we do it and what rights you have. Last updated: 28 September 2026.

1. Data controller

Meurk Group AB (Tangled Sweden), reg. no. 559393-5041, Stockholm, Sweden. E-mail: info@tangledsweden.com

2. What data we collect

  • Customer and order data: name, address, e-mail, phone number, what you have bought and payment information (card details are handled by the payment provider, not by us).
  • Communication: what you write to us by e-mail, contact form or withdrawal form, and photos you send for colour advice.
  • Reviews: name, rating, text and photos if you leave a review.
  • Newsletter: e-mail address and how you interact with our mailings.
  • Technical information: IP address, browser, device and how you use the website, via cookies and similar technologies.

3. Why we process the data and on what legal basis

  • Handling your order, delivery, payment, returns and complaints – to perform our contract with you.
  • Bookkeeping – to meet our legal obligations under the Swedish Bookkeeping Act.
  • Customer service – legitimate interest in being able to answer your questions.
  • Newsletter – your consent, which you can withdraw at any time via the link in every mailing.
  • Statistics, website improvement and targeted marketing – your consent via the cookie banner.
  • Preventing fraud and misuse – legitimate interest.

4. Who we share the data with

We never sell your personal data. We only share it with providers that help us run the store, and they may only use the data for that purpose:

  • Shopify – e-commerce platform
  • Payment providers – e.g. Shopify Payments and Klarna
  • Bring and our warehouse (Bring Shelfless) – delivery and returns
  • Klaviyo – newsletters and e-mail mailings
  • Help Scout – customer service
  • Loox – product reviews
  • Avada – withdrawal form
  • Pandectes – cookie consent management
  • Google (Analytics and Ads), Meta (Facebook and Instagram), TikTok, Pinterest and Microsoft (Bing) – statistics and advertising, only if you have consented to cookies

We may also disclose data if required by law or by a decision of a public authority.

5. Transfers outside the EU/EEA

Some of our providers, for example Shopify, Klaviyo, Help Scout, Google and Meta, may process data outside the EU/EEA, including in the USA and Canada. We make sure such transfers are protected in accordance with the GDPR, for example through a European Commission adequacy decision (such as the EU–US Data Privacy Framework) or the EU standard contractual clauses.

6. How long we keep the data

  • Order and bookkeeping data: 7 years, as required by the Swedish Bookkeeping Act.
  • Customer service contacts: for as long as the matter is ongoing and then for no more than 24 months.
  • Newsletter: until you unsubscribe.
  • Cookies: as stated in the cookie banner.

7. Cookies

We use necessary cookies to make the website work, for example for the shopping cart. We only use cookies for statistics and marketing if you accept them in the cookie banner. You can change your choice at any time via the cookie settings.

8. Your rights

You have the right to:

  • find out what data we hold about you (right of access)
  • have inaccurate data corrected
  • have your data erased, unless we are required by law to keep it
  • restrict or object to certain processing, for example marketing
  • receive your data in a machine-readable format (data portability)
  • withdraw your consent at any time

E-mail info@tangledsweden.com and we will help you. If you are unhappy with how we handle your data, you can lodge a complaint with the Swedish Authority for Privacy Protection (IMY), www.imy.se.

9. Changes

We may update this policy. The latest version is always available on this page.